I
once had a sudden desire to buy
a pepper grinder, I looked
at several stores said object, but I find it near my house, my desire to inquire about buying
such a tool, the saleswoman that as a slap in my face, with the
back of his hand, showed me
the little price of U$ 158.50. Here in Brazil that is a lot of money. Said whose common
wood, had about
10 cm of all nothing. I swear I tried to use what
I have expertise in branding
and marketing to
justify that monetary value,
but nothing was
endorsing the price of ordinary
object; common design, simple
material, no peculiar apparent
function. I imagine it turning into something, but it turned into nothing.
I agree with you that tells me that probably the brand positions itself as
a luxury brand trading up, but even so there's no way you out of my head that a
person in our capital to buy these without being a business partner of Apple, Google
or companies of similar size. I want to be clear that I do not speak for the
amount itself, but the basic functionality that this product, which will likely
one day save your life, have ( Ironic’s mode on).
I
do understand that many people in my city
really have much money, this case goes up,
can buy up
to matches in oak
or toilet paper in Chinese silk if they wish. But mostly people who
buy such goods or the like
belong to the upper middle class.
People who are keen to share the price paid
by the object of "basic
necessities" seem the supermarket’s
employees where his toil
is to set list prices on the products, just talk
about it.
Not
that it's
any of my business what each
purchase or what it does, because each purchase which
gives you the tile,
but here's the thing, this text is not the object, I'm actually mulling over an
emptiness inside individual who
transmutes the value of things, we all at some point in their lives just by doing this, the
offer is tempting and comforting,
just think to make it a lifestyle can be damaging. Thus, the individual grinder will become a slave to
that apparently seems
to be a commodity bought at a
store, but in fact is a symbol
that reflects the lack of something else, an intangible as an affect, a son, husband,
a passion, an ideology who knows? See an
analyst.
Actually some people pose as individuals full
of things, but in reality are empty of other, what
good is having a pepper grinder expensive if you do not have the pepper. What is
good to have both, but without the pepper that
they will grind?
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