segunda-feira, 14 de janeiro de 2013

The Pepper grinder



I once had a sudden desire to buy a pepper grinder, I looked at several stores said object, but I find it near my house,  my desire to inquire about buying such a tool, the saleswoman that as a slap in my face, with the back of his hand, showed me the little price of U$ 158.50. Here in Brazil that is a lot of money. Said whose common wood, had about 10 cm of all nothing. I swear I tried to use what I have expertise in branding and marketing to justify that monetary value, but nothing was endorsing the price of ordinary object; common design, simple material, no peculiar apparent function. I imagine it turning into something, but it turned into nothing.

I agree with you that tells me that probably the brand positions itself as a luxury brand trading up, but even so there's no way you out of my head that a person in our capital to buy these without being a business partner of Apple, Google or companies of similar size. I want to be clear that I do not speak for the amount itself, but the basic functionality that this product, which will likely one day save your life, have ( Ironic’s mode on).

I do understand that many people in my city really have much money, this case goes up, can buy up to matches in oak or toilet paper in Chinese silk if they wish. But mostly people who buy such goods or the like belong to the upper middle class. People who are keen to share the price paid by the object of "basic necessities" seem the supermarket’s employees where his toil is to set list prices on the products, just talk about it.

Not that it's any of my business what each purchase or what it does, because each purchase which gives you the tile, but here's the thing, this text is not the object, I'm actually mulling over an emptiness inside individual who transmutes the value of things, we all at some point in their lives just by doing this, the offer is tempting and comforting, just think to make it a lifestyle can be damaging. Thus, the individual grinder will become a slave to that apparently seems to be a commodity bought at a store, but in fact is a symbol that reflects the lack of something else, an intangible as an affect, a son, husband, a passion, an ideology who knows? See an analyst.

Actually some people pose as individuals full of things, but in reality are empty of other, what good is having a pepper grinder expensive if you do not have the pepper. What is good to have both, but without the pepper that they will grind?

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